The marketing landscape for post-secondary institutions continues to be transformed as the exploration of digital arenas deepens and the use of traditional channels weakens. The expansion of options to reach potential leads for enrollment initially brought uncertainty when it came time to allocate resources. While confidence is gaining with regard to new channels, the markers relating to third-party lead generation are all showing signs this avenue has already seen its best days.

To continue mapping lead generation trends, we surveyed higher education representatives with regard to their use of third-party lead generation partners, marketing strategies and budgets, and enrollment results.

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