LeadsCouncil 2016 Update

This is a time of year when everyone is busy wrapping up business and looking ahead to the new year.  We at LeadsCouncil are doing the same.   LeadsCouncil has always been an evolutionary story over the years, however, no year has seen as much change to the organization as 2016.  It’s been a year … READ MORE

Why Pay Per Call Makes “Cents” for Small Businesses

For small businesses, budget constraints can put a damper on marketing efforts. After all, you can only stretch a dollar so far. But while you might not have the cash flow the big brands have, you do have the same access to an untapped, often overlooked option: pay per call advertising. Pay per call is experiencing … READ MORE

FTC Workshop Findings

Today the FTC released a Staff Perspective paper outlining discussions held at the October 30, 2015 “Follow the Lead: A FTC Workshop on Lead Generation” (“Workshop”).  Following several sections outlining the nuts-and-bolts of lead generation and the potential benefits to consumers, the paper moved into areas of strength for lead generation, as well as topics … READ MORE

FTC Settlement Against Gigats.com

Yesterday, the Federal Trade Commission (FTC) issued its first successful enforcement action against education lead generator, Gigats.com, for Deceptive Lead Generation Tactics.  Gigats.com settled charges that it tricked job seekers by claiming to represent hiring employers.  The proposed court order imposes a $90.2 million judgment that will be suspended upon payment of $360,000. The full … READ MORE

Official LeadsCouncil Response to FTC Workshop

The October 30, 2015, “Follow the Lead: An FTC Workshop on Lead Generation” brought together a strong lineup of leaders representing many different perspectives and expertise about both the lead generation industry and its associated practices.  LeadsCouncil appreciated the opportunity to provide our perspective during the workshop and influence what was hopefully the beginning of … READ MORE