Welcome to the Council.

Advocating, Educating, while building a more Diverse community, on behalf of the Lead Generation Industry.

Take a stand on the side of Compliance and Inclusion

Become a Member


For the Lead Buyers & Sellers who are doing things right.


The industry on the appropriate standards.


Commitment to Inclusion and Diversity in Performance Marketing


Become a Member of the LeadsCouncil

LeadsCouncil offers online lead buyers, lead sellers, and technology solution providers opportunities to increase the effectiveness of their respective businesses. Each member will have an unparalleled opportunity to network with the best companies in the industry.

As a LeadsCouncil member, you will gain access to exclusive mixers, educational content, and industry insights. Most importantly, members have the opportunity it contributes to the growth and improvement of the Performance Marketing industry

LeadsCouncil Standards

Our New and Improved Standards

We are excited to announce the release of the highly anticipated Lead Generation Standards Guide version 3.  This document has been painstakingly developed and updated through research and analysis to provide a comprehensive standard for all Lead Generators and Lead Buyers to follow.

Platinum Level Members

Our Mission:

The mission of LeadsCouncil is to educate and advocate on behalf of the performance marketing industry through promoting diversity equity and inclusion, establishing and managing ethical
standards and guidelines through self-regulation, education and government/association advocacy on behalf of our members.

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