Welcome to the Council.

Advocating, Educating, while building a more Diverse community, on behalf of the Lead Generation Industry.

Take a stand on the side of Compliance and Inclusion

Become a Member


For the Lead Buyers & Sellers who are doing things right.


The industry on the appropriate standards.


Commitment to Inclusion and Diversity in Performance Marketing


Become a Member of the LeadsCouncil

LeadsCouncil offers online lead buyers, lead sellers, and technology solution providers opportunities to increase the effectiveness of their respective businesses. Each member will have an unparalleled opportunity to network with the best companies in the industry.

As a LeadsCouncil member, you will gain access to exclusive mixers, educational content, and industry insights. Most importantly, members have the opportunity it contributes to the growth and improvement of the Performance Marketing industry


Online Lead Gen Awards

The LEADER Awards are the online lead generation industry’s first and only independent award program designed to acknowledge outstanding lead generation and lead technology companies. By identifying these top companies, we at the LeadsCouncil hope to make it easier for our members to find trusted partners.

LeadsCouncil Standards

Our New and Improved Standards

We are excited to announce the release of the highly anticipated Lead Generation Standards Guide version 3.  This document has been painstakingly developed and updated through research and analysis to provide a comprehensive standard for all Lead Generators and Lead Buyers to follow.

Platinum Level Members

Our Mission:

The mission of LeadsCouncil is to promote and protect the industry of performance marketing through establishing and managing ethical
standards and guidelines through self-regulation, education and government/association advocacy on behalf of these members.

Featured Members

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